Who could have thought that an online book platform initiated two decades back with the name Amazon will become one of the biggest and most impressive online shopping portals in the world with the potential to fulfill almost all the human requirements and needs? Just by the press of a button on your smart phone or click of a mouse of your computers, you can get hold of a wide gamut of products at the most industry leading price rates.
Amazon has set a distinguished mark
Amazon can be called as the true market strategist as it has been successful in positioning itself in the market by not only making profits, but also investing a huge amount into the improvement and expansion of the company. Today Amazon has become such a huge brand that it has become synonymous with the word “shopping”.
Google considers Amazon as its toughest competitor
Eric Schmidt, the head of Google stated that Amazon, the e-commerce portal has definitely popped up as the most rival competitor for the search engine giant. He further said, “There are many individuals who think that Bing or Yahoo are our main competitors. But in reality our biggest search competitor is Amazon. People don’t think Amazon as a search engine. But if you are looking for something to purchase, you will most often look for it on Amazon.” Eric also showed his concerns over the market dominance of Google as it is under constant threat from the new innovations of Amazon.